May Cover of Food Magazine 'Bon Appétit' Shot on an iPhone 7
 

Food magazine Bon Appétit has used an iPhone to shoot the cover photography for its latest travel issue. The Condé Nast-owned publication follows in the footsteps of magazines like Billboard and Condé Nast Traveler, both of which have recently run covers shot on iPhones.

Bon Appètit has used iPhone-shot photos in the past ? including in last year's Culture issue ? but this is the first time photography shot using Apple's smartphone camera has graced the cover. The image, taken by Peden + Munk on an iPhone 7 Plus, shows a woman holding a strawberry Paleta, on location in the Tlacoula Market of Oaxaca, Mexico.

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Peden*told TechCrunch that the iPhone's portability and the "comfortability [of] **t having some humungous lens in your face"*allowed them to work with a tiny crew, so it felt like a "throwback to the early days" of their career.

"It didn't feel like*a big magazine cover shoot where there were a bunch of assistants and light*reflectors," Peden*said. "It felt very comfortable*and natural."

The photographers also said the VSCO app*allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag*out their laptop.

Creative director Alex Grossman said it made sense to lead with an iPhone picture for the May travel issue, given the close connection*between photography and travel. The iPhone 7 "works really well picking up people and places", said Grossman, and while it's **t completely comparable to "a $25,000 DSLR", when shot in the right conditions, "99.9 percent of people out there" are unlikely to **tice the difference.

Apple is a Bon Appétit advertiser, and an Apple ad on the*back cover*of the May issue highlights*the fact that the cover photo was taken on*an iPhone.

Related Roundup: iPhone 7
Tag: photography

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