New Snapchat geofilter to lure teen voters in Scotland
 

New Snapchat geofilter to lure teen voters in Scotland
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Snapchat has teamed up with the Electoral Commission for the first time to launch a geofilter to encourage young people in Scotland to register to vote.*

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The filter is the first of its kind in the UK. It reminds people to register to vote in the council elections on 4 May in Scotland — the first time 16 and 17 year olds in Scotland are eligible to vote.

"Snapchat gives us a fantastic opportunity to reach a typically under-registered audience and let young people in Scotland k**w that they can use their voice in these elections," said Andy O’Neill, Head of the Electoral Commission in Scotland.* Read more...

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