This startup is taking on fake news in the vitamin and supplement world
 

This startup is taking on fake news in the vitamin and supplement world
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The term "snake oil" — **w a catch-all for any scam good with a flashy sales pitch — originated in the days when con artists would roam from town to town by wagon, shilling useless health elixirs to unwitting marks.

Today, their spiritual successors have a bit more tech**logy at their disposal. They've traded in the slick speeches and stages for blogs and websites, making for an online media universe of holistic cures and herbal remedies that's **toriously rife with sometimes dangerous misinformation.

SEE ALSO: On-demand wellness is basically Seamless for your health


That bad reputation is one of the biggest challenges faced by a new startup called Care/of, which offers personalized vitamin and supplement regimens on a monthly subscription basis.* Read more...

More about Care Of, Business, Advertising, and Mediahttp://feeds.feedburner.com/~r/Mashable/~4/_KHUFyLGHww