With 150 million daily active users, Instagram Stories is launching ads
 

With 150 million daily active users, Instagram Stories is launching ads
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Just five months after its debut, Instagram Stories — and the 150 million people using it every day — are ** longer free real estate.

Instagram will begin inserting video ads into the Snapchat-like Stories experience and add more analytics features for businesses, the company an**unced on Wednesday.

The news marks one of the fastest introductions of ads into a product for Facebook, which typically plays the long game in monetizing new features. Facebook bought Instagram in April 2012 for $1 billion, then took almost three years to introduce ads across the platform.*

The introduction of Stories was met with some skepticism, particularly as it seemed a direct clone of Snapchat's Stories feature. That hasn't done much to temper consumer interest. Instagram an**unced on Wednesday that 150 million people use Stories every day.* Read more...

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