Snapchat is quietly making updates that Facebook advertisers like
 

Snapchat is quietly making updates that Facebook advertisers like
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Snapchat's ad business is growing up, and it's beginning to look a lot like Facebook's.*

Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company an**unced Tuesday.*

SEE ALSO: How Snapchat will change the music industry in 2017


Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps if the user has it downloaded on their device. Snapchat already offers a similar experience through its integration with Uber, but **w advertisers can pay for access. Read more...

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