Cambridge Consultants’ Smart Medical Packaging Simplifies Product Instructions
 

Cambridge Consultants’ Smart Medical Packaging Simplifies Product Instructions
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Written instructions can*sometimes be overwhelming for people to follow, leading often to burned dinners, unnecessary calls to technical support, and partially-assembled IKEA furniture. But when it comes to medical products, failure to read instructions could very well be a matter of life or death. Product design firm Cambridge Consultants understands that **t all patients like to read, so they’ve brought an in**vative packaging concept called AudioPack to CES this week in Las Vegas.

AudioPack*supplements instructive text and illustrations with step-by-step audio messages delivered by an avatar named Ana. But Ana’s guidance isn’t simply a continuous audio message; she’s interactive. Specific steps are triggered by touch-sensitive paper packaging, so patients will k**w exactly what each part of the medical product does as they remove it from the packaging. As a result, patients, whether tech**logically-inept or suffering from cognitive disease, receive the guidance and support they need to overcome fears of learning seemingly complex medical products or starting a new treatment.

AudioPack can naturally be integrated into any medical product, but here’s a video of it being integrated into an injection kit:



Press release: Smart medical packaging…

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