AT&T Again Raising Price of Grandfathered Unlimited Data Plans
 

http://cdn.macrumors.com/article-new/2016/08/ATT.pngStarting in March of 2017, AT&T will raise the prices of its grandfathered unlimited data plans by $5, according to information obtained by DSLReports. The price hike is AT&T's second price increase in the last 12 months and will raise prices from $35 to $40.

DSLReports forum users began receiving **tifications about the $5 price increase in early January, and the site was able to confirm AT&T's plans. AT&T's statement on the new pricing is below:

Our Mobile Share Advantage plans and our AT&T Unlimited Plan provide several benefits that our legacy unlimited plan doesn't. If you have a legacy unlimited data plan, you can keep it; however, beginning in March 2017, it will increase by $5 per month.

AT&T ** longer offers standalone unlimited data plans to customers, but a small number of people continue to hold onto unlimited data plans that were purchased before AT&T discontinued them in 2010. Those plans allow customers to use an unlimited amount of data, but throttling does occur with excessive data usage.

AT&T previously raised prices for its unlimited data customers in February of 2016, increasing data plan costs from $30 to $35. AT&T's data plan costs are charged in addition to voice and text plan costs for unlimited customers, putting the minimum price on an unlimited data plan with text and voice (**t unlimited) in the neighborhood of $90.

Over the course of the last several years, AT&T has used price hikes, data caps, and throttling to attempt to get its grandfathered unlimited customers to switch to new plans. In 2014, the FTC launched a federal court complaint against AT&T for its throttling practices, which led AT&T to scale them back.

At the beginning of 2016, AT&T reintroduced $100 unlimited data plans but limited them to AT&T users who subscribe to an AT&T DirecTV or AT&T U-Verse plan.

Tag: AT&T

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