Amazon *****s down on ‘incentivized reviews’
 

Amazon *****s down on ‘incentivized reviews’
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Amazon.com Inc. is tightening controls on “incentivized reviews,” in which customers receive free or discounted goods in exchange for writing product critiques that many shoppers use when making online purchases.

Amazon previously allowed such reviews to help new products pick up traction on its marketplace, as long as the person writing the review disclosed the discount.*

New products with ** sales or reviews can otherwise get buried in search results, making it difficult for merchants to introduce new, lesser-k**wn items to Amazon shoppers.

The e-commerce giant **w will allow such reviews only through a program it monitors, called Amazon Vine, which was introduced in 2007.* Read more...

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