Snapchat says it's a camera company with more TV-like content to come
 

Snapchat says it's a camera company with more TV-like content to come
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Snapchat is hoping for more advertisers to appear.*

The company, **w k**wn as Snap Inc., is looking to convince advertisers and marketers of its value, positioning itself as stronger than other digital networks and touting its platform as a new form of television.*

The presentation by Chief Strategy ******r Imran Khan at Advertising Week in New York City on Monday came on the company's fifth birthday and two days after its rebrand from Snapchat to Snap Inc. On Friday, Snapchat an**unced it will release a new hardware product, Spectacles, a pair of sunglasses with a camera linked to its app.*

SEE ALSO: 5 things we k**w about Snapchat's new Spectacles Read more...


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