25 media companies band together in an attempt to sell better ads
 

25 media companies band together in an attempt to sell better ads
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Between hush-hush widespread fraud, clunky and inconsistent load times and consumer wariness that's driving people to ad blockers, the digital ad industry has a clear crisis of trust.

That's why the publishing industry's biggest trade group is joining with some of the biggest names in media to create a new advertising marketplace with transparency in mind.

SEE ALSO: Ad blocking usage is up more than 10 percent from last year


The exchange, TrustX, is set to launch as a **nprofit subsidiary of trade group Digital Content Next early next year. Since DCN is a registered B Corporation — a license awarded to businesses that follow a set of socially aware guidelines — the exchange won't have the same profit incentive that most other endeavors of its kind do. Read more...

More about Digital Advertising, Online Advertising, Advertising, Business, and Hearsthttp://feeds.feedburner.com/~r/Mashable/~4/LOkg2fnr0og