Virtual reality ads are in high demand — when done right
 

Virtual reality ads are in high demand — when done right
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The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right.

A new report from the Interactive Advertising Bureau on Monday pointed to substantial growth potential in the nascent world of virtual reality advertising, despite some marketers' concerns that the tech**logy is destined to stay a niche offering.

SEE ALSO: What brands need to k**w about virtual reality


The IAB reached its conclusion through dozens of interviews with key people in the publishing and advertising industries as well as software and hardware firms. Read more...

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