Facebook overestimated video metrics for two years, report says
 

Facebook overestimated video metrics for two years, report says
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Facebook overestimated how long people were watching videos on its platform by as much as 80 percent for two years, a new report from the Wall Street Journal says.

The tech company said in a post in its Advertiser Help Center a few weeks ago that a certain statistic had **t included any views that were less than three seconds. That inflated the numbers to make it seem viewers were watching videos for longer than they were.*

The disclosure has upset advertisers who purchase video time on Facebook in part around that metric, the Journal reports.

"Two years of reporting inflated performance numbers is unacceptable," the ad buying agency Publicis Media wrote in a memo to its clients. Read more...

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