Twitter is pushing further into one of the mobile ad eco**my's biggest moneymakers
 

Twitter is pushing further into one of the mobile ad eco**my's biggest moneymakers
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Twitter is pushing further into one of the most lucrative segments of the mobile ad eco**my.

The social network an**unced Thursday that it is **w letting advertisers run native app-install advertising campaigns across a host of different apps through the platform's third-party partnership network.

SEE ALSO: Twitter **w lets select users make money off of videos


Like other types of native ads, the network will shoehorn promotions appearing on apps other than Twitter to match the look and feel of a given app, thus providing what Twitter hopes will be a less disruptive experience for users.

Twitter is expecting the initiative to reach more than 800 million people — more than twice the site's user base. Read more...

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