World's biggest brands join forces to improve online ads
 

World's biggest brands join forces to improve online ads
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Online ads have become a bit of a cesspool for fraud, ineptitude and other consumer-antagonistic trends — and advertisers k**w it.

That's why a group of the world's biggest brands and their trade groups are teaming up on a new initiative aimed at tracking the quality of digital advertising in order to avoid sending customers to ad blockers.

SEE ALSO: One of the world's most popular ad blockers is **w selling ads


The coalition, an**unced Thursday at the Dmexco conference in Cologne, Germany, will use forthcoming tools from the Interactive Advertising Bureau's tech lab to track everything from creative merit to load time.* Read more...

More about Digital Media, Ad Blockers, Business, Advertising, and Iabhttp://pubads.g.doubleclick.net/gamp...0&c=1473972260
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