Why podcasts are so popular and what the format needs to grow
 

Why podcasts are so popular and what the format needs to grow
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Are podcasts just having a moment?*

Almost two years ago, the true crime podcast ****** enthralled people worldwide with downloads hitting more than 1 million week by week. In its second season, ****** failed to capture as much buzz.

But podcasting hasn't faded as an industry. In fact, podcasts were already on the rise well before Sarah Koenig started telling millions the story of Adnan Syed.*

SEE ALSO: When Was Podcasting Invented? Company’s Curious Patent Says 2003


"The ****** effect happened here in 2014. It happened in Stockholm two years before," Måns Ulvestam, co-founder and CEO of podcasting platform Acast, said in an interview with Mashable's Biz Please podcast.* Read more...

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