Apple Discontinues Gold Apple Watch Edition Models
 

Apple today an**unced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are ** longer available for purchase from the Apple Online Store.

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Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did **t sell well e**ugh to justify keeping them in the lineup.

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The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.

The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch ****** 2 models on September 9.

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