How Glossier became a beauty brand born entirely on the web
 

How Glossier became a beauty brand born entirely on the web
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On a humid June day, we're sitting inside Beyonce.*

Well, at least the large conference room inside Glossier HQ, named after the biggest performer in the world. The name is very apropos, given that Glossier is primed to becoming the largest and most influential beauty brand for Millennials. And it's the first to be marketed and sold solely on the Internet.*

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The brand is the brainchild of Emily Weiss, 31, who launched her highly addictive and engaged beauty blog, Into the Gloss, in 2010. The site became almost an overnight sensation for its beauty reviews and insights into the closets of influential women ranging from Tory Burch to Selena Gomez. Read more...

More about Fashion, Beauty, Into The Gloss, Glossier, and Emily Weisshttp://pubads.g.doubleclick.net/gamp...0&c=1472158415
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