Rio Olympics highlight TV's messy transition to digital
 

Rio Olympics highlight TV's messy transition to digital
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It was never going to be easy, but did it really have to be this hard?*

The Olympics have come to a close with NBC licking its wounds. The network has spent the past two weeks tirelessly defending itself from complaints about its broadcasts, its limited digital strategy and its falling ratings.*

Criticizing NBC's coverage is as much an Olympic tradition as the unquenchable flame and the unquenchable *** drive of Olympians. This time around, however, there's something that makes the critiques all the scarier for NBC.*

By **w, you're probably well aware that ratings for the Olympics declined for the first time since 2000. In the near term, NBC will be ok. Even with the ratings decline, NBC has maintained that the Rio games are projected to be the most profitable Olympics yet, also claiming it to be (** joke here) "THE MOST SUCCESSFUL MEDIA EVENT IN HISTORY." Read more...

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