What brands need to k**w about virtual reality
 

What brands need to k**w about virtual reality
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Virtual reality (VR) is all the rage. Premium publishers like USA Today, the New York Times, and AOL are jumping on the bandwagon to prepare.

Google is working on a VR version of Chrome. NBC and Samsung are broadcasting the summer Olympics in VR. Hulu, *****le, Jaunt, and Within (formerly k**wn as VRse) already have dedicated apps, or “theaters,” where viewers can consume massive amounts of VR content.*

Other media powerhouses and film studios including Live Nation, Vice Media, 21st*Century Fox, and the Walt Disney Company are placing big bets on VR with large scale investments.*

But when will brand dollars move to VR, and what moves should marketers be thinking about making **w?* Read more...

More about Marketing, Business, Advertising, and Virtual Realityhttp://feeds.feedburner.com/~r/Mashable/~4/Buz1rnsW_0A