Private spaceflight trade group rebrands itself to look more like NASA
 

Private spaceflight trade group rebrands itself to look more like NASA
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Space is ***y and badass — and it doesn't necessarily take a government agency to get you there.

That's the central theme of a brand overhaul unveiled this week at the Commercial Spaceflight Foundation, a trade group for the dozens of startups in the nascent private space travel industry.

SEE ALSO: Jeff Bezos' Blue Origin is doing cool things for spaceflight. So why all the secrecy?


The group is hoping that the new look and a more active approach to promoting itself will attract more public attention and allow it to tap into the same awestruck regard that people tend to have for NASA. *

"We want to make that that ***y, badass persona that NASA has established in the government space exploration realm is carried forward into the private commercial space industry," says David Moritz, founder and CEO of Viceroy Creative, the ad agency behind the rebrand. Read more...


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