Twitter's rapid push into live video **w includes Bloomberg TV
 

Twitter's rapid push into live video **w includes Bloomberg TV
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Suddenly, Twitter has a live TV lineup.

Twitter will begin streaming live Bloomberg TV this fall thanks to a new partnership an**unced Tuesday, a deal that will feature three programs: "Bloomberg West,""What'd You Miss?" and "With All Due Respect," all of which will air Monday through Friday.*

"Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications," Twitter CFO Anthony **to said in a press release.

The financial terms of the deal were **t disclosed. A person familiar with the arrangement said that the two companies will split revenue on pre-roll ads before **n-live clips and in-stream ads that could resemble 30-second TV spots. Read more...


More about Live Streaming, Streaming Media, Twitter, Bloomberg, and Businesshttp://feeds.feedburner.com/~r/Mashable/~4/HjmpDfP2gJI