Warner Bros. busted for paying YouTubers for positive game reviews
 

Warner Bros. busted for paying YouTubers for positive game reviews
http://i.amz.mshcdn.com/xyOBqAjP-Hc3...ot-640x360.jpghttp://a.amz.mshcdn.com/assets/feed-...50839a8e00.jpghttp://a.amz.mshcdn.com/assets/feed-...32c6f24ba1.jpg
LOS ANGELES — *The Federal Trade Commission called out Warner Bros. Home Entertainment on Monday for paying YouTube creators to endorse the publisher's game Middle-earth: Shadow of Mordor.*

In a settlement, the FTC said the entertainment company failed to adequately disclose it paid influencers "hundreds to tens of thousands of dollars" to create sponsored videos that only promote the game in a positive way.*

The complaint alleges that Warner Bros. used its advertising agency Plaid Social Labs to hire these influencers, give them a free advance-release version of the game and have them post about it on YouTube and social media platforms.* Read more...


More about Lawsuit, Us Federal Trade Commission, Ftc, Pewdiepie, and Shadow Of Mordorhttp://feeds.feedburner.com/~r/Mashable/~4/fKJ2OanWA6k