Five day spell of ?Sultan? earns Rs. 150 million in Pakistan
 

KARACHI: Bollywood superstar Salman Khan and Anushka Sharma-starrer ‘Sultan’ has earned Rs. 150 million in the first five days of its release in Pakistan, setting a new record of doing the best business on Eid days.

According to the Geo Films, the distributors of Sultan in Pakistan have eclipsed the opening weekend record set by Pakistani movie ‘Jawani Phir Nahi Ani’ on Eidul Azha last year.

“One advantage Sultan had over previous films, including Bajrangi Bhaijaan, was that it was released over a five-day weekend due to Eid holidays,” said Muhammad Nasir of Geo Films. “And with tickets for the first five days of screening already being sold in advance, Sultan has crossed Rs. 150 million by today [Sunday],” he added.

Since the release of action film "Bodyguard" in 2011, Salman Khan has established a near invincible dominance over the Eidul Fitr weekends. Released on July 6, the first day of Eid, "Sultan" earned Rs 35 million and Rs 41 million on its first and second day, respectively.

"During Eid, lower or middle class families enjoy gatherings and they rush to single screens and an action film starring Salman Khan is the perfect choice for a fun outdoor gathering," Nasir said.

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