Bigger than ever, VidCon breaks into the mainstream
 

Bigger than ever, VidCon breaks into the mainstream
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The media and tech**logy calendar traditionally has revolved around a few events: the Consumer Electronics Show, SXSW Interactive, Comic-Con and Cannes Lions.*

**w VidCon is making strong push to enter that established group.*The event — for those who have heard of it at all — typically conjures thoughts of stampeding teens chasing YouTube stars. Backroom business deals, **t so much.

Yet here we are. It's 2016 and VidCon, which is happening at the same time as Cannes, is on the radar.

SEE ALSO: Lionsgate's 'Dirty 30' and Netflix's Miranda Sings show an**unce release dates at VidCon


"In the beginning, it was more of a gathering, it felt less professional, less production values. It was more about getting together a sense of community," Berta De Pablos Barbier, vice president of marketing for Mars Chocolate **rth America, told Mashable. "What we really see **w is that it's part of an entertainment industry." Read more...


More about Multiplatform Network, Multichannel Network, Business, Digital Media, and Vidcon 2016http://feeds.feedburner.com/~r/Mashable/~4/wu7H08-y23c