What search data can tell us about the 'Brexit' vote
 

What search data can tell us about the 'Brexit' vote
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With just one day to go before*the referendum that will decide whether Britain will remain in the European Union or leave it, polls show a neck-to-neck race at the end of an ugly campaign.*

SEE ALSO: John Oliver's epic 'Brexit' takedown is a thing of beauty


The latest polls appear to show a change in sentiment within the British electorate as Parliament was recalled to pay homage to Labour MP Jo Cox, who was murdered last week.*

As the campaign enters its final day, we took a look at some of the data around the "Brexit" (Britain exit) discussion online.*

Search data are particularly relevant as a Google study of search results in the run-up to the 2015 elections suggested there was more interest in David Cameron and the Tories than the pollsters predicted.*
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