7-Eleven debuts toothy treats for Shark Week
 

7-Eleven debuts toothy treats for Shark Week
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Get ready to party, shark style.

7-Eleven, a popular international convenience store chain, will release an exclusive collection of shark-themed goodies for Discovery Channel's annual Shark Week. The products are already in stores ahead of shark programming, which runs June 26 through July 3.*

SEE ALSO: Could Shark Week make us less afraid of sharks?


"Like the Slurpee brand, we recognized that Shark Week has become a really social event,"*writes Laura Gordon, 7-Eleven vice president of marketing and brand in**vation, in an email.

There's a reason Discovery dedicates a whole week to sharks. Viewership and social media conversations skyrocket over the programming. Shark Week 2015 averaged*1.269 million viewers throughout the event, a record. Read more...


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