ESPN's new online ads let businesses focus on your favorite teams
 

ESPN's new online ads let businesses focus on your favorite teams
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Visit ESPN's website after your team scores a big victory, and you may start seeing ads congratulating them on the win.*

Meanwhile, that same advertiser could be simultaneously mourning the opposing team's loss to appease its disappointed fans.

SEE ALSO: ESPN thinks you need to choose between live sports and social media


ESPN just rolled out a new tool that lets advertisers place personalized ads based on what it k**ws about visitors' favorite teams and players and the outcomes of particular games.

Brands can even build an advertisement around an exciting moment in a game — say, a far-out three-pointer from Steph Curry that has social media abuzz — then target it at fans of Curry or the Golden State Warriors for a set window of time afterwards. Read more...


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