Apple's **tebook Sales Drop to Estimated 2.5M as Buyers Await New MacBook Pro
 

Apple reported its first negative-growth quarter since 2003 last month as iPhone, iPad, and Mac sales all declined compared to the year-ago period, and new data shows that **tebook sales unsurprisingly fared ** better when broken out.

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MacBook, MacBook Air, and MacBook Pro sales totaled an estimated 2.53 million in the first quarter of the 2016 calendar year, down from an estimated 3.4 million in the year-ago quarter, according to market research firm TrendForce.

Apple's **tebook market share dropped to an estimated 7.1-percent in the first quarter, down from 8.8-percent in the previous March quarter, as *******-based PC vendors and the overall **tebook industry continue to suffer from slowing sales.

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Apple remained the sixth largest **tebook vendor in the first quarter, trailing behind PC makers Le**vo, HP, Dell, ASUS, and Acer but ahead of Samsung and Toshiba. Mac **tebook sales dropped 40-percent quarter-over-quarter, but largely due to expected seasonality following the holiday shopping season.

In the first quarter, Apple did **t have any new MacBook products ready for the market, **r did it lower MacBook prices to generate sales. Apple?s Wintel-based competitors, on the other hand, benefitted from ******* 10 and the steady supply of Intel?s Skylake CPUs. They were able to have numerous new products ready to promote and ship. As a result, MacBook shipments suffered a massive quarterly decline of 40.4% in the first quarter and Apple retreated to the sixth place in the ranking.

Many prospective buyers are also hoping for a redesigned MacBook Pro featuring faster Skylake processors and Thunderbolt 3 with USB-C, which could be an**unced at WWDC next month. Apple released a Skylake-based 12-inch MacBook in April and started shipping the 13-inch MacBook Air with 8GB of RAM as standard.

Apple officially reported Mac sales of 4.03 million during the past quarter, including the iMac, Mac mini, and Mac Pro alongside **tebooks.

TrendForce estimates worldwide **tebook shipments totaled 35.62 million units during the quarter, marking a year-over-year decline of 7.3-percent.

Tag: TrendForce

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