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Rare good news for journalism: People actually do enjoy #longreads on smartphones
Rare good news for journalism: People actually do enjoy #longreads on smartphones
http://rack.2.mshcdn.com/media/ZgkyM...martphones.jpghttp://rack.1.mshcdn.com/assets/feed...50839a8e00.jpghttp://rack.1.mshcdn.com/assets/feed...32c6f24ba1.jpg The theory goes something like this: As more people spend more time reading news on smartphones, those on-the-go consumers want short, "snackable" content. Maybe **t so much. And that's some much-needed good news for the media world. Readers on smartphones spent about twice as much time with longer articles as they did with shorter articles, according to a new study from the Pew Research Center. “These findings suggest that on small, phone-sized screens the public does **t automatically turn away from an article at a certain point in time – or reject digging into a longer-length news article," Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. Read more... More about Journalism, Digital Media, Business, and Mediahttp://feeds.feedburner.com/~r/Mashable/~4/TYdQmYo3y6E |
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