S**op Dog, Demi Lovato help AOL execs pull off a 'new kind of NewFront'
 

S**op Dog, Demi Lovato help AOL execs pull off a 'new kind of NewFront'
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NEW YORK — AOL changed up the standard NewFronts experience on Tuesday with its over-the-top presentation/block party for advertisers, press and consumers.*

Rather than just haveexecutives discuss programming over sizzle reels, the tech giant decided to go all out. The theme was "AOL Access: A New Kind of NewFront" — the event was meant for everyone to experience.

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Image: saba hamedy/mashable


AOL is **tably one of the first digital publishers to shy away from the typical NewFront format, which mostly mimics TV Upfront presentations.

One marketer in the room even commented that AOL's entire set-up likely cost somewhere in the millions to pull off.* Read more...


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