WebMD wants to give advertisers a dose of its video content
 

WebMD wants to give advertisers a dose of its video content
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NEW YORK — Who knew a video about the "proper poop pose" could go viral?

The content creators at WebMD didn't — but they came up with the idea during a daily editorial meeting and decided to go for it anyway.*The result: a hilarious yet informative clip that performed well across all the*medical news website's platforms.

Though WebMD (which launched in 1996) has been quietly making videos for the last decade, the company has spent the last year ramping up its digital video presence.*"Should you sit or squat to poop?" is just one of the many videos WebMD has seen success with.

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