Facebook cements status as a mobile juggernaut with $4.2 billion in ad revenue
 

Facebook cements status as a mobile juggernaut with $4.2 billion in ad revenue
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It was only a few years ago that the tech media openly wondered whether Facebook could survive the then-nascent widespread shift from desktop computers to mobile devices.

In 2016, it seems like the better question is: can everyone else?

SEE ALSO: How Facebook Can Become a Money Making Machine


Facebook reported on Wednesday that it made 82% of its advertising revenue in the last three months from ads shown on mobile devices — up from 73% in the same quarter last year.

The social network has come to dominate the mobile ads space as other media companies and advertising platforms still grapple with how to serve effective ads on small screens. Read more...


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