Topshop wants to bring affordable wearable tech to the high street
 

Topshop wants to bring affordable wearable tech to the high street
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LONDON —* Wearable tech is this season's hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that.*

SEE ALSO: What I learned from my entire outfit of wearable tech


The high street brand just launched an in**vation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street.*

Through Top Pitch, Topshop*wants to draw fashionable yet functional wearable tech further into the fashion arena with a "democratic approach to pricing".*

The programme isn't limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel.* Read more...


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