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'Saturday Night Live' will cut down on commercials to make way for sponsored content
'Saturday Night Live' will cut down on commercials to make way for sponsored content
http://rack.3.mshcdn.com/media/ZgkyM...ynes_world.jpghttp://rack.1.mshcdn.com/assets/feed...50839a8e00.jpghttp://rack.1.mshcdn.com/assets/feed...32c6f24ba1.jpg Commercials will soon be interrupting*Saturday Night Live lessoften — because they will sometimes be mixed right in with the sketches instead. NBC says the long-running live comedy show is cutting its commercial load by 30% — two commercial breaks per episode — as it makes a modest push into content created in collaboration with advertisers. SEE ALSO: Kevin Spacey stares into your soul, compels you to do his bidding in new E-Trade commercials That push will mean six opportunities per year for the show's advertisers to work with its writing staff to create original work that promotes their brands.* Read more... More about Saturday Night Live, Nbc, Advertising, and Business http://ad.doubleclick.net/ad/mash.to...ord=1461672505 http://feeds.feedburner.com/~r/Mashable/~4/3hzwpQ7rjiw |
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