'Saturday Night Live' will cut down on commercials to make way for sponsored content
 

'Saturday Night Live' will cut down on commercials to make way for sponsored content
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Commercials will soon be interrupting*Saturday Night Live lessoften — because they will sometimes be mixed right in with the sketches instead.

NBC says the long-running live comedy show is cutting its commercial load by 30% — two commercial breaks per episode — as it makes a modest push into content created in collaboration with advertisers.

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That push will mean six opportunities per year for the show's advertisers to work with its writing staff to create original work that promotes their brands.* Read more...


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