Uber for failure: How on-demand startups crash and burn
 

Uber for failure: How on-demand startups crash and burn
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The text message almost broke Debora McGlynn's heart.

For nearly two years, McGlynn had relished the opportunity to take*children to and from school as a part-time driver for Shuddle, a much-hyped startup that quickly raised $12 million with the promise of helping unburden busy parents.*

Shuddle launched with a flurry of press in early 2014 and kickstarted what was quickly dubbed the "Uber for kids" market.*To some, it sounded like yet a**ther on-demand company raising millions of dollars by lifting a page from Uber's playbook. For those like McGlynn,*a retired 911 dis*****er and single mother who raised three kids, that pitch hit a nerve. Read more...


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