**nprofits still heavily rely on email for donations — and it's **t paying off
 

**nprofits still heavily rely on email for donations — and it's **t paying off
[IMG]http://rack.1.mshcdn.com/media/ZgkyMDE2LzA0LzE5LzhmL25vbnByb2ZpdG9uLjBjMTU3LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/384d2481/207/**nprofit-online-donations.jpg[/IMG]http://rack.1.mshcdn.com/assets/feed...50839a8e00.jpghttp://rack.1.mshcdn.com/assets/feed...32c6f24ba1.jpg
**nprofits don’t need to be complete digital masterminds to find success, but they do need to apply a digital lens to their work to stay relevant — especially if they want to rake in donations.

The proof is in the 2016 M+R Benchmarks Study, an annual report published by communications agency M+R and the **nprofit Tech**logy Network,*which will be released in full on Wednesday.*

The analysis of more than 100 leading **nprofits, 2.8 billion emails and 69.4 million subscribers shows that **nprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media. Read more...


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