YouTube reaches more Millenials than any TV network, research shows
 

YouTube reaches more Millenials than any TV network, research shows
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LOS ANGELES — Sorry cable TV: A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.

The new*round of third party research, commissioned by YouTube and provided to*Mashable,*suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.

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Image: youtube


Here are the three main takeaways from the findings,*which were compiled by Ipsos, comScore and Nielsen.

YouTube > Cable?

According to the research firms, YouTube **w reaches more 18-to-34-olds and 18-to-49-year-olds (the key demographic) than than any TV network — broadcast or cable — on mobile. Read more...


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