An exploding watermelon is the biggest thing to ever happen on Facebook Live
 

An exploding watermelon is the biggest thing to ever happen on Facebook Live
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A watermelon and several hundred rubber bands just helped prove why Facebook is betting so heavily on live video.

More than 800,00 people tuned in to a Facebook Live Friday to watch as two BuzzFeed staffers attempted to explode a watermelon with rubber bands.*

SEE ALSO: This is how you live stream on Facebook


The broadcast, which lasted just over 45 minutes, went viral across Facebook and Twitter as suspense grew.







By the time the watermelon finally did explode — more than 40 minutes into the broadcast — more than 800,000 Facebook users had tuned in.




The video's popularity highlights why Facebook is so invested in its fledgling live video product. The social network is paying celebrities and publishers (including BuzzFeed to use Live). Read more...


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