The card game U** is renaming Alaska's capital
 

The card game U** is renaming Alaska's capital
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The city of Juneau, Alaska, is pulling a wild card move.

The state's capital an**unced Friday that it is officially changing its name to U** as part of a sponsorship deal with the Mattel card game — suspiciously timed to take effect on the first day of April.

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The partnership will kick off a new Mattel campaign aimed at promoting a new version of the game stocked with more "wild" cards.

"We sort of thought, 'How do we go wild for U** and what's something we can do that's wild?'" said Ray Adler, the company's director of global games. "And we looked to the great outdoors." Read more...


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