A better way to in**vate: Inside the Adobe Marketing Summit
 

A better way to in**vate: Inside the Adobe Marketing Summit
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Adobe Marketing Cloud helps marketers create amazing customer experiences. Do you k**w what your marketing is doing? We can help.

Tuesday, 11AM: Key**te Talk

Comedy Central is **t a TV network
Walter Levitt, CMO, Comedy Central
Walter Levitt is **t funny – seated before a standing-room crowd at the Adobe Marketing Summit, he wants that fact to be abundantly clear

He does, however, work with the funniest people on the planet. And in doing so, the CMO has transformed Comedy Central from television channel to comedy brand.

How?

Levitt says its ** secret that millennials are the biggest audience for comedy, so much so that data indicates "taste in comedy" is one of the most important factors in shaping millennial identity Read more...

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