Virtual reality helps people with MS relive their passions in touching ad campaign
 

Virtual reality helps people with MS relive their passions in touching ad campaign
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For people living with multiple sclerosis, the loss of control can put a devastating damper on lifelong passions.

That was especially true for San Diego surfer*Steve Bettis and New York City professional dancer and choreographer*Amy Meisner —*two successful devotees of their respective callings whose careers were cut short by the unpredictable disease,*which disrupts the flow of information within the brain, and between the brain and body.

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But a new ad campaign from the National Multiple*Sclerosis Society uses virtual reality tech**logy to help them simulate the experience of hitting the waves and dancing onstage, with 360-degree videos filmed through the eyes of a good friend. The campaign is part of the organization's effort to spread awareness, and "share*diverse and powerful solutions that defy MS." Read more...


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