Microsoft Says ******* 10 PCs 'Do More' Than Macs in Latest Ads
 

Microsoft has shared a new ****** of ads called The Bug Chicks that promote what it believes are advantages of ******* 10 PCs over Macs. Each ad has the tagline "******* 10 PCs do more. Just like you."

The first ad introduces The Bug Chicks, who are identified as "real people paid for real opinions," and focuses on how PCs allow them to teach kids about insects using PowerPoint and other ******* 10 apps and features.


The other three ads highlight individual ******* 10 PC features, including Cortana, Inking, and Hello. Each 15-second spot deliberately mentions how "even the new Macs don't have that" or "Mac doesn't have a touchscreen."


"******* 10 and Cortana" demonstrates how Microsoft's personal voice assistant can be used on the desktop to find any file by simply asking. The advantage will be short-lived, however, as Siri is reportedly coming to OS X 10.12 later this year.


"******* 10 and Inking" shows how select ******* 10 PCs have touchscreens that allow you to write and sketch directly on the screen, unlike Macs. Meanwhile, Apple has previously admitted it has ** plans to release a touchscreen Mac.

"We don't think it's the right interface, honestly," said Craig Federighi, Senior Vice President of Software Engineering at Apple, in an interview with CNET. "Mac is sort of a sit-down experience." [?]

"We've really focused on building the best track pads we can, something where it feels [like] your posture's relaxed, it's a comfortable machine to use," he said. "And, of course, over the years we've experimented with all the tech**logy, but we found it just wasn't good. ... We're **t all that interested in building one."

"******* 10 and Hello" shows one of the ladies unlocking her PC with facial recognition, using the front-facing camera, with ** password required. The biometric feature works with your face, fingerprint, or iris on select PCs.

Most of Apple's Mac lineup is due for a hardware refresh this year with Intel's Skylake chips, Thunderbolt 3 with USB-C, and possibly new form factors. The new Macs could be an**unced at WWDC in June or at a media event later this fall.

Tags: Microsoft, ******* 10

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