Can a locally-owned upstart challenge Uber in Australia?
 

Can a locally-owned upstart challenge Uber in Australia?
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The U.S. has Lyft and India has Ola, but since Uber landed in Australia in 2012, the country has mostly been a one ride-share company town.

A local startup plans to change that. On Monday, GoCatch, an app that connects users directly with taxis, launched its new ride-share offering, GoCar. After downloading the app, users in Sydney will be able to choose between a taxi or a GoCar — a driver using his or her own car to pick up passengers, in the same vein as UberX

But is GoCatch ready to take on Uber, which has a head start in the market and healthy name recognition?

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