Apple and Beats Looking To Rival Spotify: New Report Details Silicon Valley Giant's A
 

Apple appears to be in the process of making one of the most drastic changes to its music divisions in years. Rumors and theories have been floated out there about the $3 billion acquisition of Beats Music and the industry has a pretty good idea of what the Silicon Valley giant plans to do, but a new report by the New York Times explains in more detail what the acquisition is shaping its music strategy. According to the report, Apple is attempting to rebrand and totally overhaul is own streaming platforms to compete with other services like Spotify.

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