Ad ban on energy drinks takes effect

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The government?s decision to impose a ban on publishing advertisements or carrying out promotion campaign of any energy drinks through electronic and print media or any other means came into effect on Monday. The Saudi Food and Drug Authority (SFDA) has issued directives to the Council of Saudi Chambers in this regard. Accordingly, the council sent circulars to all chambers, urging to instruct traders in their jurisdiction to abide by the government regulations pertaining to energy drink restrictions or face penal action. The circular also contains format of the warning **tice to be prepared and printed on the bottles and cans of the energy drinks in line with the Cabinet directive.

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