Behind the Scenes of the Alaska Airways and Virgin America Merger

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Charu Jain, senior vice-president of Merchandising and Innovation, Alaska Airways, talking throughout APEX TECH. Picture: Greg Verville At APEX TECH, Charu Jain, senior vice-president of Merchandising and Innovation, Alaska Airways, gave delegates perception into what was required when the service acquired Virgin America. In December 2016, Alaska Airways accomplished its merger settlement with Virgin America, the trendy […]

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