Univision Amps Up World Cup Coverage With Twitter Amplify

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Univision Amps Up World Cup Coverage With Twitter Amplify
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzE4L2UzL1dvcmxkQ3VwLmpwLmUwMWI3LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/0ce71a32/e1e/World-Cup.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Univision+Amps+Up+World+Cup+Coverage+With+Twi tter+Amplify&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F18%2Fu nivision-twitter-amplify%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F18%2Funivision-twitter-amplify%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Univision is kicking off a new deal with Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) by letting State Farm, McDonald's and Verizon run ads on tweeted videos of World Cup highlights.

The 5- to 7-second ads come before game clips aired on Univision's @UnivisionSports (https://twitter.com/UnivisionSports) Twitter handle. Univision Sports will tweet several sponsored highlights per game. This one from Wednesday's Netherlands-Australia game, for instance, features a quick ad from State Farm:

See also: World Cup's Greatest Goal Dives Headfirst Into Meme Infamy (http://mashable.com/2014/06/16/van-persie-header-goal-meme/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


¡Al 54' #NED (https://twitter.com/search?q=%23NED&src=hash) empató el partido con un fantástico gol conducto por Van Persie! Míralo aquí @StateFarmLati** (https://twitter.com/StateFarmLati**) http://t.co/gqypgo7oY3

— Univision Deportes (@UnivisionSports) June 18, 2014 (https://twitter.com/UnivisionSports/statuses/479313844217475074) Read more... (http://mashable.com/2014/06/18/univision-twitter-amplify/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Univision (http://mashable.com/category/univision/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/uigr3Buol58