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06-18-2014, 08:11 PM
Pantene Ad Wants Women to Stop Saying 'Sorry'
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA2LzE4LzlhL3BhbnRlbmUuZTZmYzgucG5nCnAJdG h1bWIJNTc1eDMyMyMKZQlqcGc/b0a61817/a47/pantene.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Pantene+Ad+Wants+Women+to+Stop+Saying+%27Sorr y%27&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F18%2Fp antene-ad-women-sorry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F18%2Fpantene-ad-women-sorry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Sorry we're **t sorry.
In its latest ad, Pantene urges women to stop with all the apologizing. The one-minute spot shows several common occasions of women using the word "sorry," from asking questions in the workplace to asking for help with the kids
See also: Dove Short Film Embraces 'Selfies' to Redefine How We Perceive Beauty (http://mashable.com/2014/01/20/dove-selfies-short-film/?utm_medium=feed&utm_source=rss)
The ad then replays the same vignettes — this time with assertive, confident and unapologetic responses. The message encourages women to "be strong and shine."
Pantene's recent ad campaigns have sought to shine a spotlight on gender inequality. Last December, its "Labels Against Women (http://mashable.com/2013/12/10/pantene-ad-philippines/?utm_medium=feed&utm_source=rss)" ad from the Philippines went viral for highlighting how identical actions of men and women in the workplace were ultimately perceived differently Read more... (http://mashable.com/2014/06/18/pantene-ad-women-sorry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Viral Videos (http://mashable.com/category/viral-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Women (http://mashable.com/category/women/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/f9Yq3Oxdkn0
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA2LzE4LzlhL3BhbnRlbmUuZTZmYzgucG5nCnAJdG h1bWIJNTc1eDMyMyMKZQlqcGc/b0a61817/a47/pantene.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Pantene+Ad+Wants+Women+to+Stop+Saying+%27Sorr y%27&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F18%2Fp antene-ad-women-sorry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F18%2Fpantene-ad-women-sorry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Sorry we're **t sorry.
In its latest ad, Pantene urges women to stop with all the apologizing. The one-minute spot shows several common occasions of women using the word "sorry," from asking questions in the workplace to asking for help with the kids
See also: Dove Short Film Embraces 'Selfies' to Redefine How We Perceive Beauty (http://mashable.com/2014/01/20/dove-selfies-short-film/?utm_medium=feed&utm_source=rss)
The ad then replays the same vignettes — this time with assertive, confident and unapologetic responses. The message encourages women to "be strong and shine."
Pantene's recent ad campaigns have sought to shine a spotlight on gender inequality. Last December, its "Labels Against Women (http://mashable.com/2013/12/10/pantene-ad-philippines/?utm_medium=feed&utm_source=rss)" ad from the Philippines went viral for highlighting how identical actions of men and women in the workplace were ultimately perceived differently Read more... (http://mashable.com/2014/06/18/pantene-ad-women-sorry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Viral Videos (http://mashable.com/category/viral-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Women (http://mashable.com/category/women/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/f9Yq3Oxdkn0