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06-12-2014, 05:40 AM
The Evolution of the Adidas World Cup Soccer Ball
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEyL2M0L2hlcm9iYWxsOTg3LmUzNjUxLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/5f58b85e/d7e/heroball9870.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=The+Evolution+of+the+Adidas+World+Cup+Soccer+ Ball&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F11%2Fa didas-world-cup-soccer-ball-evolution%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F11%2Fadidas-world-cup-soccer-ball-evolution%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
As soccer fans around the globe gear up to take in the World Cup (http://mashable.com/category/world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight
But long before the Twitter World Cup hashtag campaigns (http://mashable.com/2014/06/10/twitter-courts-new-users-with-world-cup-of-tweets-and-youtube-commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Google Maps' virtual tours (http://mashable.com/2014/06/05/google-street-view-world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) of the playing fields, for years Adidas (http://mashable.com/category/adidas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), one of the oldest sports wear brands around, has been quietly advancing the tech**logy behind one of the most important components of the event: the ball
See also: World Cup Stars: 20 Electrifying Players You Need to K**w (http://mashable.com/2014/06/09/world-cup-players-you-need-to-k**w/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
"We've been at the forefront of every major soccer in**vation for nearly 90 years and the World Cup has featured Adidas for more than half a century," said Ernesto Bruce, director of soccer for Adidas, in a statement Read more... (http://mashable.com/2014/06/11/adidas-world-cup-soccer-ball-evolution/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Brazil (http://mashable.com/category/brazil/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Football (http://mashable.com/category/football/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Design (http://mashable.com/category/design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Adidas (http://mashable.com/category/adidas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/edK7pk8rsSc
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As soccer fans around the globe gear up to take in the World Cup (http://mashable.com/category/world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight
But long before the Twitter World Cup hashtag campaigns (http://mashable.com/2014/06/10/twitter-courts-new-users-with-world-cup-of-tweets-and-youtube-commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Google Maps' virtual tours (http://mashable.com/2014/06/05/google-street-view-world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) of the playing fields, for years Adidas (http://mashable.com/category/adidas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), one of the oldest sports wear brands around, has been quietly advancing the tech**logy behind one of the most important components of the event: the ball
See also: World Cup Stars: 20 Electrifying Players You Need to K**w (http://mashable.com/2014/06/09/world-cup-players-you-need-to-k**w/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
"We've been at the forefront of every major soccer in**vation for nearly 90 years and the World Cup has featured Adidas for more than half a century," said Ernesto Bruce, director of soccer for Adidas, in a statement Read more... (http://mashable.com/2014/06/11/adidas-world-cup-soccer-ball-evolution/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Brazil (http://mashable.com/category/brazil/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Football (http://mashable.com/category/football/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Design (http://mashable.com/category/design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Adidas (http://mashable.com/category/adidas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/edK7pk8rsSc