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06-12-2014, 12:51 AM
Apple Is Pulling Away From the Agency That Created Its Most Iconic Ads
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In the early '80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. In a business k**wn for corporate infidelity, Jobs repeatedly tapped Clow and his ad agency, TBWA/Chiat/Day, for some of the company's most enduring ads, including the "1984" Super Bowl ad and the "Mac vs. PC" campaign in the 2000s.
**w, that relationship appears to be on the rocks. According to a report in AdAge (http://adage.com/article/agency-news/apple-marketing-a-game/293605/), Apple is in the process of building an internal ad agency that will eventually have as many as 1,000 employees. In recent pitches, TBWA/Media Arts Lab, the agency that has serviced just one client, Apple, since the mid-2000s, has competed with Apple's own advertising agency and even invited outside agencies in on pitches. There's ** indication that MAL, as it's k**wn, is on the outs, but more and more pitches seem to be going to the internal team. Read more... (http://mashable.com/2014/06/11/apple-in-house-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402519666 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402519666)http://feeds.feedburner.com/~r/Mashable/~4/xePbOyoigJs
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In the early '80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. In a business k**wn for corporate infidelity, Jobs repeatedly tapped Clow and his ad agency, TBWA/Chiat/Day, for some of the company's most enduring ads, including the "1984" Super Bowl ad and the "Mac vs. PC" campaign in the 2000s.
**w, that relationship appears to be on the rocks. According to a report in AdAge (http://adage.com/article/agency-news/apple-marketing-a-game/293605/), Apple is in the process of building an internal ad agency that will eventually have as many as 1,000 employees. In recent pitches, TBWA/Media Arts Lab, the agency that has serviced just one client, Apple, since the mid-2000s, has competed with Apple's own advertising agency and even invited outside agencies in on pitches. There's ** indication that MAL, as it's k**wn, is on the outs, but more and more pitches seem to be going to the internal team. Read more... (http://mashable.com/2014/06/11/apple-in-house-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402519666 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402519666)http://feeds.feedburner.com/~r/Mashable/~4/xePbOyoigJs